What About Flower Business?

November 4-7, 2025

WHAT ABOUT FLOWER BUSINESS?
It’s three days at the heart of the industry during the largest floral exhibitions – IFTF and Trade Fair Aalsmeer. Explore key business processes, connect with new suppliers, and gain valuable experience to grow or launch your own business

WHO IS THIS TRIP FOR?

1. Owners of a floristry business

This trip will help you optimize business processes, learn how to purchase flowers directly from suppliers, find new partners, and increase the profitability of your existing business. You will visit the most successful floristry boutiques in the Netherlands, gain valuable insights for growth, and strengthen your competitive advantage.

2. Those planning to start their own floristry business

If you dream of launching your own business, this tour will give you a clear understanding of the market. You will learn about procurement, logistics, and pricing strategies, helping you avoid common startup mistakes. You will find inspiration, gain practical business tools, and establish valuable connections for a confident launch.

3. Florists looking to grow

During the trip, you will take part in a unique workshop by Karina Khadzhymatova, with a project that you can add to your professional portfolio. You will visit the largest floral exhibitions, discovering new trends, techniques, and materials. Expanding your professional network will also open opportunities to work on international projects in the future.

 

PROGRAME 

FLOWER AUCTION 

Visiting the world's largest flower auction. You will gain knowledge on how to efficiently purchase products through the auction and secure high-quality flowers independently without intermediaries. 

 

EXPORT COMPANY

Introduction to the largest and best export company specializing in fresh flower supplies. This will enable you to purchase products independently, ensuring optimal freshness, minimizing waste, and significantly increasing profit margins. As a result, it will enhance your business profitability and strengthen your competitiveness in the market.

 

GREENHOUSES

Visiting flower greenhouses will grant you access to a unique assortment and allow for a deeper understanding of it. This will help you grasp customer preferences and create an exclusive offering that sets your business apart.

 

FLORAL EXHIBITIONS

Introduction to the largest flower exhibitions, IFTF and Trade Fair Aalsmeer, which take place only once a year and bring together the leading players in the global flower industry. Attending these events with the guidance of a Flower Kitchen expert with 13 years of experience in floral retail will allow you to gain deeper market insights, optimize business processes, find new suppliers, and develop a unique product for your retail business—ranging from event services (wedding & horeca event) to educational programs.

 

FLORAL BOUTIQUES

Visiting successful flower boutiques in the Netherlands and analyzing their business models. We will examine key pain points and challenges you have encountered, as well as potential solutions. You will gain practical ideas for creating or upgrading your floral business, drawing inspiration from industry best practices and successful case studies.

 

FLORAL WORKSHOP

Exclusive master class by Karina Khadzhymatova – gain unique skills and a completed project that will elevate your professional portfolio to a new level.

 

SECRET PARTIES

You'll gain exclusive access to private events and have the opportunity to network with key players in the floral industry in an informal setting.

 

***Accommodation and flights are not included in the price. (The Flower Kitchen team will assist with booking flights and hotels.)

 

Price:
• 1800 €
• After 15.10 - 2000 €

*Price Included VAT and BTV