Basic Commercial Florist

A Complete Immersion into the World of Professional Floristry

• Date: June 16-20
• Location: Vienna
• Format: 80% practice / 20% theory
• Group: 8-10 people
•  Language: English / Ukrainian

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You dream of making money in floristry, but…

• You lack confidence in your skills and techniques?
• Your bouquets look beautiful but don’t sell well?
• You’re unsure how to build a profitable flower business?
• You want to create unique floral arrangements instead of copying others?

If you recognize yourself in these statements, this course is for you!

We will teach you not just how to arrange flowers, but how to work with them in a way that makes them sell, evokes emotions, and brings a stable income.

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What you will learn

• History & Foundations of Floristry – from classical techniques to modern global trends.
• Color Psychology – how colors influence perception and boost sales.
• Technical Skills – bouquet and arrangement design, working with vases, and handling floristry materials.
• Financial Literacy for Florists – how to price your work and create a professional resume.
• Creativity & Trends – how to develop your unique style rather than copying others.

This is not just a course — it’s an intensive program that will help you build a professional career in floristry, whether through your own business, working in a boutique, or participating in large-scale events.

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Course Program

Day 1. The Foundations of Floral Design
— The history of floristry: from past to future
— Flower classification, care, ordering, and material handling
— How to create a harmonious floral space

Day 2. The Power of Color & Sales
— How colors influence emotions and customer decisions
— 5 color schemes that help sell bouquets
— 7 key principles of color harmony

Day 3. Technical Floristry Skills
— Fundamental techniques for bouquets, vase arrangements, and compositions
— How to make flowers look luxurious and well-balanced

Day 4. The Business of Floristry
— How much should a florist earn?
— Pricing strategies for your work
— How to create a resume that stands out

Day 5. Creativity & Trends
— How to create trends instead of following them
— Final practical assignments and presentations
— Q&A and diploma ceremony

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This course is for you if:

• You want to take floristry from a hobby to a profession
• You need a balance between aesthetics and commercial success
• You’re eager to develop your skills and gain expertise
• You want to learn from experienced professionals with international backgrounds

This course is designed based on years of experience in retail floristry, event and wedding decoration, consulting, art, and color psychology.