"BUSINESS UNIT" Package

Full Business Management for One Year

What is the "Business Unit" Package?

This is a 12-month comprehensive business management program by Karina Khadzhimatova, designed to:
• Optimize all business processes
• Increase revenue and profitability
• Build a recognizable brand with international potential

Karina is a world-class expert with 13+ years of experience, having worked with Dior, Max Mara, Lancôme, BMW, Mercedes-Benz, LOEWE. She knows how to make a business both profitable and recognizable.

Format:
• Karina and the Flower Kitchen team guide your business for a full year
• Comprehensive management of all business processes
• Focus on systematization, stability, and scaling

Best for:
• Rebranding an existing floral business
• Scaling a local brand to the international market
• Creating a recognizable floral network

Price: €5000/month
Annual Package: €54,000 (€4500/month)

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How Does the 12-Month Program Work?

Months 1-2: Analysis & Growth Strategy Development
• Business Audit: market trends, competitors, niche, and opportunities
• Branding: visual style, concept, and brand voice
• Target Audience: defining your ideal customers and their needs
• Procurement Strategy: establishing reliable supplier partnerships
• Financial Strategy: evaluating costs, profitability, and pricing adjustments

Results:
✔ Clear 12-month development strategy
✔ Strong, unique brand identity
✔ Financial model for increased profitability

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Months 3-4: Business Optimization & Team Formation
• Building a Strong Team: hiring and training florists and staff
• Optimizing Internal Processes: clear role distribution and workflow
• Pricing Strategy: calculating cost structure and profit margins
• Logistics Setup: establishing a stable supply chain

Results:
✔ A well-structured, efficient team
✔ Automated order and procurement processes
✔ A profitable, well-managed business model

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Months 5-6: Marketing & Sales Growth
• Content Strategy: creating a unique brand aesthetic for social media
• Professional Photoshoots & Video Production
• Advertising & Promotions: targeted ads, collaborations, influencer marketing
• Events & Customer Engagement: brand activations and experiential marketing

Results:
✔ Increased brand awareness
✔ An efficient, automated sales system
✔ A growing customer base and higher order volume

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Months 7-9: Scaling & International Collaborations
• Strategic Partnerships with Luxury Brands & Businesses
• Preparing for International Expansion
• Expanding Business Operations: new locations, franchise opportunities
• Workflow Automation: CRM systems, new sales channels

Results:
✔ Business expands beyond the local market
✔ Collaborations with global luxury brands
✔ Automated business operations for seamless growth

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Months 10-12: Confident Scaling & Future Growth
• Evaluating & Refining All Business Processes
• Launching Large-Scale Marketing & Online Sales
• Expanding VIP Client Network & Business Partnerships
• Developing a Long-Term Growth Strategy for Year 2

Results:
• A stable, profitable business running like a system
• Scalable sales and international brand recognition
• A powerful marketing strategy for continued growth

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Who Is This Package For?

• Floral business owners aiming for international expansion
• Entrepreneurs who want a highly profitable and recognizable brand
• Those planning to scale and open multiple floral studios or stores