Creative Commercial Florist

Creative Floral Design Course

From Idea to Unique Innovation

• Date: September 15-17
• Location: Vienna
• Format: 80% practice / 20% theory
• Group: 8-10 people
• Language: English / Ukrainian

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Creativity that Sells, Not Just Inspires

You have a passion for floristry, but…

• Struggle to generate truly unique ideas?
• Feel stuck in the same design patterns?
• Want to develop your personal style and creative charisma?
• Need to understand how to monetize your creative concepts?
• Struggle with teamwork and collaborative projects?

This course is designed to unlock your creative potential, giving you real tools to develop original floral concepts while integrating successful business strategies.

We are not about creativity for the sake of creativity—we are about creativity that breathes and increases profits!

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What You Will Learn

• Creativity Generation – 16 creative techniques that shape unique floral designs.
• Personal & Team Branding – how to stand out and build a creative identity.
• Selling Creative Ideas – 5 powerful sales methods for premium pricing.
• Teamwork & Leadership – how to build an effective, intuitive team that drives success.
• Final Creative Project – transforming a concept into a real-world floral installation.

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Course Program

Day 1. Birth of Creativity
— Generating Unique Ideas: 16 proven creativity techniques for floral designers.
— Step-by-Step Creative Floral Design: Unleashing your inner potential & personal branding.
— Selling Your Creative Idea Expensively: 5 high-converting sales methods.

Photos: View here

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Day 2. Creative Team – Who Are You?
— The Power of Team Energy: How to harness group synergy for creative projects.
— Creative Thinking Is Easy: The tools to develop an open and innovative mindset.
— How to Listen to Your Team: The psychology of teamwork & its impact on success.

Photos: View here

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Day 3. The Creative Project
— Bringing Your Concept to Life: Practical execution of a creative floral project.
— Professional Photo & Video Shooting: Build your floral artist portfolio.
— Q&A & Diploma Ceremony

Photos: View here

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Who Is This Course For?

• Floral designers looking to develop a strong creative identity.
• Artists who want to refine their creative process and workflow.
• Anyone struggling with idea generation and teamwork in creative projects.
• Designers looking to learn how to price and sell creative work at a high level.
• Those who want to leave with a real project and a strong portfolio.

This course is based on years of practical and theoretical experience in floral retail, wedding and event projects, consulting, art, and psychology.